EttivoOpen Ettivo

Paid acquisition intelligence for lenders

Know which campaigns produce disbursals—not just Meta leads.

Connect ad spend to qualified customers and revenue. Get one clear next step, backed by evidence.

See the product View reports

Account overview

What to do next

Scale the better customer outcome.

High confidence

Meta CPL

₹290

Qualified

12

Disbursed

5

Cost / disbursal

₹16,638

Increase budget by no more than 15%.

Keep targeting and creative unchanged. Review after three complete delivery days.

The missing business outcome

Because another Meta summary does not improve the business.

Meta shows the cost of a form. Ettivo shows whether that form became a qualified customer, a disbursal and earned revenue.

1

Meta spend

2

Form leads

3

Contacted

4

Qualified

5

Disbursed

6

Earned revenue

Cost / qualifiedCost / disbursalQualification rateEarned revenuePaid-media ROI

One recommendation at a time

Open the dashboard and know what to do next.

Fix a blocker, improve the weak link, scale a proven result—or wait for better evidence.

What to do next

Scale carefullyOutcome signal · High confidence

Put the next controlled budget test behind the campaign producing cheaper qualified customers.

Increase by 15%. Keep the audience and creative unchanged.

Review in 3 days

One clear action

The priority appears before the supporting metrics.

Visible evidence

See why the action is suggested and what could change it.

Controlled change

Every recommendation includes a boundary and review point.

Outcome-based campaign intelligence

The cheapest lead is not always the best customer.

Ettivo catches the performance reversal that platform reporting misses.

Campaign outcome comparison

Campaign A

Cheaper Meta lead

₹21,200 / disbursal

Campaign B

Better customer

₹16,638 / disbursal

Budget decision

Campaign B is the safer next test.

Its Meta CPL is higher, but its cost per disbursal is 22% lower.

Evidence checked

CreativeAudienceDeliveryOutcomes

Enough evidence to compare

Reports built for decisions

The answer comes first. The evidence follows.

A clean management report for reading, sharing and export—without recreating Ads Manager.

Account performance report

Reading order

  1. 01Executive answer
  2. 02Outcomes and ROI
  3. 03What changed
  4. 04Recommended actions
  5. 05Campaign evidence
  6. 06Data quality

Executive answer

Scale the outcome winner carefully.

Exportable

Qualified

34

Disbursed

11

Paid-media ROI

1.8×

A simple operating loop

Connect performance to outcomes in four steps.

  1. 1

    Connect Meta

    Read campaign and creative delivery.

  2. 2

    Record outcomes

    Mark leads qualified or disbursed.

  3. 3

    Join the evidence

    Match spend to customer results.

  4. 4

    Take one action

    Fix, improve, scale—or wait.

One acquisition truth for

Marketing ownersPerformance teamsCalling teamsManagement and clients

Honest and controlled

Trust the number—or know why it is withheld.

Management sees aggregate outcomes without exposing borrower phone numbers, email addresses or form responses.

  • Read-only Meta connection
  • Visible attribution coverage
  • Role-based access
  • No silent campaign changes

Questions

What teams ask before connecting Ettivo.

Is Ettivo a replacement for Meta Ads Manager?+

No. Meta remains where campaigns are created and changed. Ettivo adds the customer-outcome and decision layer.

Does Ettivo change our campaigns?+

Ettivo recommends a controlled action and shows the evidence. Your team approves and applies the change.

Which advertising platforms does Ettivo support?+

Ettivo currently analyses Meta advertising across Facebook and Instagram.

What happens when outcome data is incomplete?+

Ettivo shows the gap and withholds conclusions that the available evidence cannot support.

Joined data

Role access

Auditable

Stop optimising for form submissions

Find the campaigns producing real customers.

Know what to change next—and the evidence behind it.

Open Ettivo

No automatic campaign changes. No black-box recommendations.